Energy PR HUB Events

THE BEATLES ENTREPRENEURS

A special Energy Hub event where business guru and FT columnist Mike Southon will debate the secret to successful entrepreneurship and argue why he believes The Beatles are the greatest entrepreneurs of our time.

GROW YOUR BRAND FOR FREE WITH THE ENERGY HUB

Peter Shaw, Energy Hub’s branding and innovation expert, is the man behind Nectar. Peter has helped major names such as British Airways, Cadbury, RSPCA, London 2012 and Homebase flex their brands and innovate. In a truly practical session and drawing on masses of real life examples, Peter will show delegates how it’s done. You will leave with a set of do’s and don’ts, a fresh view of your brand’s potential, plus an action plan that you can go away with and implement immediately.

...AND NOW FOR SOMETHING COMPLETLEY DIFFERENT

They want to fill their order books, fast. That’s understandable but they’re missing the point� and missing the profit! All this focus on transactional measures (number of sales calls, number of enquires, number of customers etc) may keep you busy but it may not keep you in business.

Alison Bond has worked successfully with many leading organisations, advising them on how to completely rethink the way they gauge success and interact with customers. In this session she will share the advice that has turned her clients into corporate superstars.

DON�T LET THEM LEAVE � LEVERAGE THEM!

This is people development for entrepreneurs�In tough times, the winners are those who can retain, inspire and leverage their people. So why are we so bad at it? Why do 30% of staff hate their jobs and why will half of them openly run down their employer when given half the chance? Why do many of your best recruits leave after 18 months? And why do your smartest people not put their bright ideas to work for your business?

WHY AREN�T YOU PHILIP GREEN?

There are two main strategies for corporate success. The first suggests you are a lone wolf, striving to be the fittest, the best at what you do, and you simply beat off the competition. The second school of thought is that you hunt in a pack – you become great at co-operating with others, you build social networks and focus on and flourish through inter-dependence.

When you boil it down, most companies’ strategies fall into one of these two camps. But if it’s this easy, why do most small businesses stay small, and why has your business not grown at the rate you hoped? In fact, why aren’t you Philip green?Ron Brender, Energy Hub’s strategy expert, will tell you why.