I hear so much talk about LinkedIn being the preferred social media tool of business to business organisations. Yet when I take a closer look at what most are doing, they're barely scratching the surface of LinkedIn’s possibilities and many are making some really basic mistakes. So I thought I’d share 10 quick ways to improve your LinkedIn activity.
Louise Findlay-Wilson
PR
Energy PR founder, Louise is passionate about PR’s power. A social as well as mainstream media expert, she believes PR should run right through the heart of an organisation. “In the right hands it’s capable of driving a business ... don't expect anything less!”
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