There’s much talk of social media making marketing smarter, but I’d argue that a lack of joined up thinking, when it comes to twitter, is making many brands look rather stupid!
Let me show you what I mean...
Blog
There were PR coups and gaffs of Olympic proportions this week, but it was the British Heart Foundation's campaign with Vinnie Jones which won our hearts.
Aside from drowning kittens, the fastest way to damage your reputation has to be taking presents away from underprivileged kids at Christmas. Sadly, I’ve such a tale about PayPal. It makes Scrooge look positively generous – and it’s a tale with an important lesson for us all.
Anonymous, the new film by Roland Emmerich, which claims our celebrated playwright, Shakespeare, was barely literate and that Edward de Vere, 17th Earl of Oxford, wrote all the plays has undoubtedly got Shakespearean die-hard fans in a tizzy.
Campaign Watch
A look at how a number of top personal finance companies have lost Louise's business, thanks to twitter!
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