Care and Sony Pictures
Salaries in the Spotlight
This week, humanitarian charity Care launched the ‘Global Rich List’, a tool that highlights income disparities, by showing just how rich you are when compared to others around the world. It turns out that you’re probably a lot better off than you think!
This clever campaign highlights some eye-opening stats that demonstrate what an hour of your salary could do for people around the world. To put it into perspective, Taylor Swift, who earned $170 million in one year, is in the top 0.0001 per cent of the wealthiest people in the world. Shockingly, just one hour of her salary is enough to purify water for impoverished children to last them for 808 years.
We like this powerful campaign and think the online calculator is a neat way of demonstrating Care’s key messages, making them more relatable to us.
Cannes Film Festival kicked off this week, with Sony Pictures turning up uninvited to promote its latest film, The Emoji Movie. This whacky stunt saw T J Miller parasailing along the Cannes coastline, then landing to host the first trailer of the movie, alongside some life-size emoji’s. It was a neat opportunity for the studio giant to capitalise on the swarm of journalists descending on the popular film festival! However, not all went to plan as Miller’s entrance was a massive flop, resulting in him taking an unplanned dip in the sea. #fail
It’s not the first time that Sony Pictures has crashed the Cannes Film Festival. Last year the cast of The Angry Birds Movie turned up unannounced to hand out promotional materials. We can’t wait to see what they do next year.