Blog

When it comes to creativity, I really don’t think the saying – 'You’ve either got it, or you haven’t' - applies; yes some people are more creative than others and some just don’t know how to colour outside the lines, but basically we all have ideas and imagination!

*cue Tina Turner music*

The simple ideas are usually the best – an adage that proves itself true time and again, especially in the world of PR. A true belter of an idea, beautiful in its simplicity, will fill rival PROs with envy quicker than they can say “why didn’t I think of that?” 

I recently read a blog by the fabulous Chris Brogan where he asked what would you do with more followers if you had them?  This really resonated with me as for a long time I have argued that twitter shouldn't be a numbers game.

One of the most common questions I'm asked is 'how do you measure PR?'

It's a fair question. Whether you have an in-house team or hire an agency, public relations will inevitably involve precious budget and so you will quite rightly want to know whether it’s worth that investment.

No matter how frivolous celebrities appear, there are often lessons we can draw from them. Recently, an important lesson could be learned from TV astrologer, Russell Grant, who for many weeks, against all odds, and against far superior dancing competition, managed to stay in the BBC hit show Strictly Come Dancing.

I know everybody moans about the tube, the over-crowding and so forth, but I always seem to get the ‘tube turkey’ next to me. It doesn’t matter whether I’m standing up, sitting down, if it’s a packed carriage, or an empty one, this idiot will find me!

I’m a huge fan of Conrad Levinson. He’s an absolute marketing guru and the creator of ‘Guerrilla Marketing’ - a fantastic book packed with clever idea.