#TakeOnHistory and #NHS70
Wimbledon will this week open its courts for the 132nd time to host the crème de la crème of the world’s tennis players. And to celebrate, the event organisers have commissioned a one-minute animated video mapping the various iconic moments and styles of the tournament’s history.
The video takes us from the impractical years of ankle-length dresses and wooden rackets, to the modern-day graphite-wielding 148mph serves. Transitions from era to era are stylishly paired with contemporary forms of art and visual media, showcasing not only the differences in the tournament itself, but also in its representation in consumer media.
The launch video ends by introducing #TakeOnHistory, a hashtag which if followed, reveals a flurry of support for the clip.
Next month, one of Britain’s most celebrated institutions reaches its 70th birthday, and we are all invited to the party. #NHS70 was an initiative launched, at the beginning of the year by the NHS service. It’s a multifaceted campaign aiming to not only entertain, but educate too.
The celebrations began in January and are planned to take place over the course of the entire year. Tea parties, exhibitions and open days, to name a few, can be found every month across the nation with the hope of getting as many members of the public involved as possible. The events are aptly paired with focal points of NHS dedication ranging from May’s ‘Mental Health’, to July’s ‘Innovation and Digital’.
In the words of the NHS website: ‘The NHS belongs to all of us’. This approach to celebrating its seventh decade of existence is therefore reflective of the service itself. Especially considering the recent struggles, this opportunity to show appreciation of the service and the people turning the cogs behind it is well timed.