Helping 20th Century Fox Dominate The Licensing Trade
20th Century Fox L&M licenses the Fox film studio properties such as The Simpsons and Family Guy, Glee and 24. Licensing is a highly competitive space.
Fox needed to ensure that anyone thinking about developing a licensed product took a serious look at its stable of properties first.
So it asked Energy PR to promote the licensing possibilities of its film and TV output to the max across every conceivable business sector – apparel, houseware, marketing, toys etc. Deals, announcements, show appearances through to special supplements and new product launches, every angle was worked hard – with amazing results.