Boosting Galt's newsletter database

Increasing Galt’s vital customer database by more than 300%

BUSINESS RESULTS

An engaged audience for onward marketing which is more than 300% larger than at the start of the campaign and it continues to grow.

THE CHALLENGE

Galt Toys set EPR the challenge of increasing the number of parents, grandparents and gift givers that subscribe to its newsletter by 4,000 within a short period of time.

HOW WE HELPED

Our recommendation was to align with another brand which shared a common audience and brand profile with Galt. Trunki, a popular and trusted children’s brand was identified as the right partner for some joint social media initiatives. We tapped into Trunki’s impressive volume of social media and newsletter subscribers by creating two competitions, offering prize bundles from both brands.

Combining forces in this way increased the prize value of competitions, boosted the reach of the campaign and aligned Galt with a similar reputable brand. The competitions were shared on both brands’ websites and social channels, and details were included in brand newsletters, which generated significant awareness for the competition and the Galt brand.

THE OUTCOME

The campaign generated a whopping 8,415 competition entrants, who ‘opted in’ to be subscribed to Galt’s database, taking Galt’s new subscriber total well over the 4,000 target. Success!

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