Supporting Galt Toys’ Move into E-Commerce
Galt Toys started selling direct to the market through an e-commerce site. The company had previously only sold through retailers so had no direct consumer relationships, no database and no quick way to drive traffic to the new site.
Our social media campaign was designed to raise awareness amongst mums, dads and gift givers, drive traffic to the site and build a database.
We took over all aspects of Twitter, Facebook and YouTube; blogging, running competitions, coming up with make-and-do ideas for the site’s activity zone plus running bigger tactics such as, ‘Search for the Face of Galt’ - a YouTube competition to find children to test and demonstrate products.
The results are great: Galt has built a substantial database of several thousand people who are active toy buyers, with thousands of followers on twitter and fans on Facebook.
Within 3 months the brand was in the Top 50 'most talked about' brands by parent bloggers and is now routinely being discussed on blogs and on social media channels