Supporting Galt Toys’ Move into E-Commerce

Galt Toys started selling direct to the market through an e-commerce site. The company had previously only sold through retailers so had no direct consumer relationships, no database and no quick way to drive traffic to the new site.

Our social media campaign was designed to raise awareness amongst mums, dads and gift givers, drive traffic to the site and build a database.

We took over all aspects of Twitter, Facebook and YouTube; blogging, running competitions, coming up with make-and-do ideas for  the site’s activity zone plus running bigger tactics such as, ‘Search for the Face of Galt’ - a YouTube competition to find children to test and demonstrate products. 

The results are great: Galt has built a substantial database of several thousand people who are active toy buyers, with thousands of followers on twitter and fans on Facebook.

Within 3 months the brand was in the Top 50 'most talked about' brands by parent bloggers and is now routinely being discussed on blogs and on social media channels

menu
See the broadcast coverage

Campaign Watch

With Red Nose Day in full swing, we’re taking a look at the best campaigns from the week.

find out more

Top PR Campaigns – 17th March – Paddy Power and Kong : Skull Island

We’re back with our favourite campaigns of the week which include some pretty impressive stunts.

read

Clients

    • HSBC
    • easyFairs
    • atradius
    • credit show
    • Millets Farm Centre
    • Polythene UK
    • catalogues 4 business
    • BBC
    • ANDRUM
    • Corgi
    • be carbon monoxide aware
    • 20th Century Fox
    • GALT
    • Results International
    • Toy Industry Association Inc
    • Hampton Court Palace
    • Ladybird
    • The Best Of
    • Perform
    • MLD
    • Jo Jingles
    • Gas Safety Trust
    • Destinations
    • Historic Royal Palaces
    • St. Paul\s Cathedral
    • londonlaunch
    • The Landmark Trust
    • Principal Investment Management Limited
    • Aroxa