Spreading the Love for Ladybird
Print Union signed a deal to sell images from the Ladybird archive online as prints and canvases.
They wanted to launch their website www.ladybirdprints.com in the consumer media to drive traffic and generate sales. Emphasising the prints’ vintage quality as well as the fact that they were available to purchase for the first time we focused on a hit-list VIP interiors, home and new product writers.
This secured coverage across the media spectrum Sunday Times Style, Sunday Times Home, Prima, Junior, Country Living, Period Living and Sunday Express S magazine, 25 Beautiful Homes and Mother & Baby.