Getting Overseas Visitors to New York Toy Fair

Toy Industry Association of North America has held an international toy fair for over 100 years in New York. However when it comes to attracting overseas visitors, it has lots of competition from other shows such as Nuremburg Toy Fair.

We needed to help keep New York Toy Fair distinctive and relevant to audiences outside the US so they would visit.

We’ve done this through a mix of intensive overseas media relations across 5 five target territories, plus partnerships with a variety of toy industry bodies. This plus our ‘on the ground presence’ at key European industry gatherings has ensured a constant flow of buzz in European media during the build up to the February show. As a result international interest and attendance at the Fair has increased year on year.

There was a 13% rise in international attendance from 2010 to 2011 and international coverage increased by 68%.


Campaign Watch

With Red Nose Day in full swing, we’re taking a look at the best campaigns from the week.

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Top PR Campaigns – 17th March – Paddy Power and Kong : Skull Island

We’re back with our favourite campaigns of the week which include some pretty impressive stunts.



    • HSBC
    • easyFairs
    • atradius
    • credit show
    • Millets Farm Centre
    • Polythene UK
    • catalogues 4 business
    • BBC
    • ANDRUM
    • Corgi
    • be carbon monoxide aware
    • 20th Century Fox
    • GALT
    • Results International
    • Toy Industry Association Inc
    • Hampton Court Palace
    • Ladybird
    • The Best Of
    • Perform
    • MLD
    • Jo Jingles
    • Gas Safety Trust
    • Destinations
    • Historic Royal Palaces
    • St. Paul\s Cathedral
    • londonlaunch
    • The Landmark Trust
    • Principal Investment Management Limited
    • Aroxa