Steve Fuller
Branding
A regular speaker and writer on branding issues, Steve Fuller, creative director of The House, is one of the most interesting thinkers working with brands in the UK today.
Steve has spoken on issues as wide ranging as ‘Brand v Bland’, ‘Student Brands’ through to ‘My Brand is Bigger than Your Brand.’
For over 15 years Steve has worked with businesses of all sizes, from world famous consumer brands like Swatch and Jack Daniel’s through to local charities like Julian House in his home city of Bath.
It’s not the size of the organisation that matters. For Steve it’s all about getting to the heart of the brand. It's that sense of what something stands for, its’ truth, the real story that is most appealing to him. Ultimately, he loves the undeniable honesty of what brand is – what other people say or feel about your company.
Whoever he’s working with he has one common aim; to identify the most powerful aspects of their brand – to unlock the authentic and the attractive. Once defined, Steve uses these ingredients to create ideas, team building events, films, sponsorships, websites and campaigns that positively transform the success of clients.
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