Archive
Archive: 2020
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Top PR Campaigns
PlayStation and Movember
This month we are talking PR stunts following headline grabbing campaigns from Sony and Pringles.
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General
Successful Brand Partnerships – 7 that delivered commercial gold
We break down 7 of our favourite successful brand partnerships.
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General
Advantages of Brand Partnerships – and who’s got it right
What are the advantages of brand partnerships and how can you benefit from them? Here are the 12 top advantages, with lots of examples.
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Top PR Campaigns
Snapchat x Headspace - Captain Tom x The Originals
This month we break down a stellar brand collaboration and a new podcast from Captain Tom
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Top PR Campaigns
Digital Detox Day and #VoteResponsibly
This month we break down two campaigns that have a force for good and one PR mishap.
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General
FLEXING YOUR CREATIVE MUSCLE
Account Director, David Brewer, explains how creativity can be nurtured and developed.
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Top PR Campaigns
Keys for Key Workers and Santander Cycles
This month we break down two campaigns that hit the mark and one twitter tirade that missed it completely
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Top PR Campaigns
Paddy Power and Burger King
This month we break down two light-hearted campaigns that cut through the noise of the pandemic and one that missed the mark
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General
Spokespeople: Not Learning from our Mistakes
Our Account Director, David, explores how to avoid disastrous media interviews
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Top PR Campaigns
#MakeaUTurn and Skittles
This month we explore three campaigns that take on some important issues, but one didn’t do it quite as well
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General
The Anatomy of a PR Campaign
Our Senior Account Manager, Beth, explores the key components of a great PR campaign
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Top PR Campaigns
Bundesliga and Missing People
We examine two campaigns from the past month where brands have effectively adapted their messaging to fit the current circumstances
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General
How to Promote an E-Commerce Business – The Myths
We break down the common myths about marketing an e-commerce business
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General
What is the value of PR?
Our Account Director, Mike, explores how PR should and shouldn’t be measured to understand its true value
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General
Attend our Webinar - Promoting Your E-commerce Business
Our exclusive webinar will address your most pressing questions and biggest obstacles encountered when operating online
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Top PR Campaigns
KFC and Jägermeister
This month our favourite campaigns involve two brands that have switched up their communications amid Covid-19
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General
Don’t Socially Distance Your Business
Why you must keep talking to your customers and prospects, even if they are unable to buy from you at this time