Archive
Archive: 2020
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General
The Anatomy of a PR Campaign
Our Senior Account Manager, Beth, explores the key components of a great PR campaign
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Top PR Campaigns
Bundesliga and Missing People
We examine two campaigns from the past month where brands have effectively adapted their messaging to fit the current circumstances
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General
How to Promote an E-Commerce Business – The Myths
We break down the common myths about marketing an e-commerce business
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General
What is the value of PR?
Our Account Director, Mike, explores how PR should and shouldn’t be measured to understand its true value
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General
Attend our Webinar - Promoting Your E-commerce Business
Our exclusive webinar will address your most pressing questions and biggest obstacles encountered when operating online
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Top PR Campaigns
KFC and Jägermeister
This month our favourite campaigns involve two brands that have switched up their communications amid Covid-19
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General
Don’t Socially Distance Your Business
Why you must keep talking to your customers and prospects, even if they are unable to buy from you at this time
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General
WHY YOU SHOULD CONTINUE WITH MEDIA RELATIONS DURING COVID-19
We break down the key things to remember when promoting your brand during these unique and unprecedented times.
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Top PR Campaigns
HEINZ AND PLASTIC EXPIRY DATE
This month, our favourite campaigns take on the biggest awards in Hollywood and single-use plastic.
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Top PR Campaigns
Heineken and Dracula
This month’s top campaigns include a post-Christmas advent calendar and a famous vampire