Energy PR packs a punch with easyFairs shows
Trade show specialist easyFairs organises B2B exhibitions across Europe and Latin America. The easyFairs ethos is that its exhibitions are “cost- and time-effective.” Whilst the easyFairs concept is a sound one, the exhibition space is fiercely competitive.
Against this backdrop, in 2007, Energy PR was tasked with promoting, and generating momentum for the easyFairs Packaging Innovations show, which takes place in February at the NEC every year.
Now in 2011, the most recent show attracted 4,409 visitors. More than double compared to the 2007 event, with a record 71% of exhibitors rebooking on-site for the 2012 NEC Show.
Following on from the success of the NEC events, easyFairs launched a London version last year, which again Energy PR helped promote. The debut show attracted over 2,000 visitors, and the 2011 event saw a 19 per cent rise in visitors.
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Simon Creasey, Features Writer, The Grocer
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