Especially given its potential to transform, educate, inspire and entertain.
It’s a marketing tactic that punches above its weight: benefits can be felt straight away and accumulate over time for serious long-term gains.
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Discover why top brands trust us
From transforming businesses to achieving remarkable results, our agency has earned the trust and admiration of our clients.
Energy PR delivered insightful audience analysis and strategy
We now have a clear understanding of performance and we’re well equipped to create engaging content, increase website traffic and improve conversion rates.
- Chris Thompson | Partner
We see them as our 'trusted advisers'
We look forward to their ideas and creativity around the areas that we are looking to focus on.
The ‘Digging Up Britain’ reports that they created are an industry first and testament to their approach.
- Richard Broome | Managing Director
A great content marketing strategy sits at the intersection of:
We use audience insights, search data and more to perfectly position you at that intersection. You get an effective, long-term, multi-channel content strategy. Wonderful.
Whether we’re creating content for a business or a consumer audience the same is true: we’re creating for people. And given that anyone, anywhere and their AI software can churn out content these days, we know that creating content for real humans to read is more important than ever. So that’s what we do.
The form that takes? It depends. How does your audience like to consume content?
As a communications agency, we’re damn fine at writing in all its forms: features, reports, blogs, white papers, social posts, landing pages and newsletters. Not only that, we have a keen eye (and ear) for multimedia content – creating killer assets for social media, infographics, webinars and podcasts too.
We create content for some of the most complex, varied and technical audiences out there, turning our wordsmith-ery to subjects like architecture, renewable technologies, accountancy, AI, HR software, health and safety and engineering… to name just a few.
Content and SEO are like best friends who champion each other
Having content on your site is a vital way to show your audience (and search engines like Google) your all important E-E-A-T credentials (Experience, Expertise, Authority and Trust).
Having a bank of content that answers people’s frequently asked questions, educates them about your product or uniquely inspires or entertains is powerful. It’s a long-lasting way to make sure more of the right people find, remember and come back to you.
This is where knowing and understanding your audience is critical
Content is also the cornerstone of a winning Digital PR strategy: exceptional pieces of content become irresistible reasons-to-visit for your audience and reasons-to-link for journalists. And reasons-to-rank for search engines like Google.
Ready to tell your brand’s story to the world?
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Where’s the Energy PR team going? 👀 ✈️
We’re going global…in our next step challenge of course!
We’ve decided to keep things friendly this time, banding together as one big team to see how far around the world we can walk.
We’ll keep you posted on our Stories with updates on where we are in the world 🌎
#walking #stepchallenge #walkaroundtheworld #officelife #officefun #pragency
Are you looking to get more out of your PR? We’re offering five companies a complimentary PR bundle.
Our bundle will give you:
🎯Improved targeting - a forensic analysis of one of your key audiences, including the top media, blogs, organisations and influencers they rely on for information
🔎More web traffic - five ideas for boosting your onsite content and driving more web traffic
🏆Competitive edge - three digital PR ideas to build your profile and steal web traffic from your competitors
To be in with a chance of winning, register your interest via the link in our bio🔗
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POV: you ‘hire’ a glambot for your Spring Social 📸
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For the third instalment in our Brands We Love series we’re talking about @netflix 📺
With approximately 260 million subscribers across the globe, not only has it changed how we consume TV and film, but Netflix also offers some strong marketing and branding lessons.
Swipe to read our thoughts 👉
#netflixbranding #branding #brandlove #marketing #marketingseries #pr #pragency
Does your website have the ‘IT’ factor? And by ‘IT’ factor, we mean E-E-A-T factor ⭐
Introducing the Energy E-E-A-T checklist.
Save this post to easily access our checklist and see if your website is ranking-ready!
#SEO #GoogleEEAT #contentmarketing #digitalPR #marketingstrategy #searchoptimisation #websitecheck #pr #pragency #SEOChecklist
