Especially given its potential to transform, educate, inspire and entertain.
It’s a marketing tactic that punches above its weight: benefits can be felt straight away and accumulate over time for serious long-term gains.
reviews
Discover why top brands trust us
From transforming businesses to achieving remarkable results, our agency has earned the trust and admiration of our clients.
Energy PR delivered insightful audience analysis and strategy
We now have a clear understanding of performance and we’re well equipped to create engaging content, increase website traffic and improve conversion rates.
- Chris Thompson | Partner
By far the best thing we’ve done
It’s taken our practice in the sector to a whole other level and prompted concrete business opportunities. So many people I speak to have seen the report. We’re now automatically recognised and come to as specialists in this area – which is fantastic.
- Liz Sparrow | Partner, Science and Tech Lead
We see them as our 'trusted advisers'
We look forward to their ideas and creativity around the areas that we are looking to focus on.
The ‘Digging Up Britain’ reports that they created are an industry first and testament to their approach.
- Richard Broome | Managing Director
A great content marketing strategy sits at the intersection of:
We use audience insights, search data and more to perfectly position you at that intersection. You get an effective, long-term, multi-channel content strategy. Wonderful.
Whether we’re creating content for a business or a consumer audience the same is true: we’re creating for people. And given that anyone, anywhere and their AI software can churn out content these days, we know that creating content for real humans to read is more important than ever. So that’s what we do.
The form that takes? It depends. How does your audience like to consume content?
As a communications agency, we’re damn fine at writing in all its forms: features, reports, blogs, white papers, social posts, landing pages and newsletters. Not only that, we have a keen eye (and ear) for multimedia content – creating killer assets for social media, infographics, webinars and podcasts too.
We create content for some of the most complex, varied and technical audiences out there, turning our wordsmith-ery to subjects like architecture, renewable technologies, accountancy, AI, HR software, health and safety and engineering… to name just a few.
Content and SEO are like best friends who champion each other
Having content on your site is a vital way to show your audience (and search engines like Google) your all important E-E-A-T credentials (Experience, Expertise, Authority and Trust).
Having a bank of content that answers people’s frequently asked questions, educates them about your product or uniquely inspires or entertains is powerful. It’s a long-lasting way to make sure more of the right people find, remember and come back to you.
This is where knowing and understanding your audience is critical
Content is also the cornerstone of a winning Digital PR strategy: exceptional pieces of content become irresistible reasons-to-visit for your audience and reasons-to-link for journalists. And reasons-to-rank for search engines like Google.
Ready to tell your brand’s story to the world?
Get the latest from us follow our Instagram
Tis the season at Energy PR 💫 Deck the Halls (and office) with us! 🎄
#christmasdecor #officechristmas #holidayvibes #officelife #festive #agency #pr
Whoops 🐾
#fyp #officelife #officedog
#agency #pr #marketing #dog
The EPR Bake-Off is reaching its finale…🧁
Here’s Rachel with the penultimate bake: Ricciarelli 🤌🏼
#bakeoff #GBBO #officefun #officelife #sweettreat #baking
Who Gives a Crap is in the spotlight for part ten of our Brands We Love series @whogivesacraptp ⭐
Why do we love the cheeky loo roll? 🧻
The brand has successfully set itself apart in a competitive category, with transparency, sustainability and witty branding.
Swipe to find out more 👉
#branding #brandlove #marketing #marketingseries #pr #pragency #marketingsuccess #marketingtips #marketingstrategy #whogivesacrap
We had the pleasure of hosting press night at @Winter Glow on Friday ❄️✨
Here’s a look at some of the highlights:
🫧 Welcome bubbles with local press and influencers
✨ Exploring the ice rink, light trail and UV mini golf
😋 And, of course, we had to sample some festive food!
#winterglow #malvern #christmas #lighttrail #festiveseason #BTS #agency #pr #marketing
Ahead of Black Friday, we’re discussing how the infamous sale period can be as much of a risk for brands as it is a sales opportunity
🛍 90 per cent of Black Friday deals could be found cheaper or at the same price at other times of the year
💳 Nine in ten have overspent on Black Friday in the past, spending £511.90 more than budgeted on average
😞 Three in ten shoppers have then regretted their Black Friday purchases
Read the full piece on @creativepool_ , link in our bio 🔗
#blackfriday #reputation #branding #marketing #pr #pragency #inthenews
