Especially given its potential to transform, educate, inspire and entertain.
It’s a marketing tactic that punches above its weight: benefits can be felt straight away and accumulate over time for serious long-term gains.
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Discover why top brands trust us
From transforming businesses to achieving remarkable results, our agency has earned the trust and admiration of our clients.
Energy PR delivered insightful audience analysis and strategy
We now have a clear understanding of performance and we’re well equipped to create engaging content, increase website traffic and improve conversion rates.
- Chris Thompson | Partner
By far the best thing we’ve done
It’s taken our practice in the sector to a whole other level and prompted concrete business opportunities. So many people I speak to have seen the report. We’re now automatically recognised and come to as specialists in this area – which is fantastic.
- Liz Sparrow | Partner, Science and Tech Lead
We see them as our 'trusted advisers'
We look forward to their ideas and creativity around the areas that we are looking to focus on.
The ‘Digging Up Britain’ reports that they created are an industry first and testament to their approach.
- Richard Broome | Managing Director
A great content marketing strategy sits at the intersection of:
We use audience insights, search data and more to perfectly position you at that intersection. You get an effective, long-term, multi-channel content strategy. Wonderful.
Whether we’re creating content for a business or a consumer audience the same is true: we’re creating for people. And given that anyone, anywhere and their AI software can churn out content these days, we know that creating content for real humans to read is more important than ever. So that’s what we do.
The form that takes? It depends. How does your audience like to consume content?
As a communications agency, we’re damn fine at writing in all its forms: features, reports, blogs, white papers, social posts, landing pages and newsletters. Not only that, we have a keen eye (and ear) for multimedia content – creating killer assets for social media, infographics, webinars and podcasts too.
We create content for some of the most complex, varied and technical audiences out there, turning our wordsmith-ery to subjects like architecture, renewable technologies, accountancy, AI, HR software, health and safety and engineering… to name just a few.
Content and SEO are like best friends who champion each other
Having content on your site is a vital way to show your audience (and search engines like Google) your all important E-E-A-T credentials (Experience, Expertise, Authority and Trust).
Having a bank of content that answers people’s frequently asked questions, educates them about your product or uniquely inspires or entertains is powerful. It’s a long-lasting way to make sure more of the right people find, remember and come back to you.
This is where knowing and understanding your audience is critical
Content is also the cornerstone of a winning Digital PR strategy: exceptional pieces of content become irresistible reasons-to-visit for your audience and reasons-to-link for journalists. And reasons-to-rank for search engines like Google.
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