brand-dots

Content Marketing Services

Creative and purposeful content creation

blue and red smoke
flamingo inflatable on the sea
blue wavy graphic

Content marketing. Such a dry phrase, isn’t it?

Especially given its potential to transform, educate, inspire and entertain.

It’s a marketing tactic that punches above its weight: benefits can be felt straight away and accumulate over time for serious long-term gains.

dots-pattern
person laughing

Here are just a few reasons why it should feature in every business strategy:

  • Prove you’re the expert and build trust with your audience.
  • Improve SEO and increase your website traffic.
  • Educate, entertain and inspire your audience, then help them choose you, not a competitor.
  • Show who your business really is: your creative side, your storytelling and your wisdom. Naturally.
  • Great content attracts backlinks to your website that grow in value over time.

reviews

Discover why top brands trust us

From transforming businesses to achieving remarkable results, our agency has earned the trust and admiration of our clients.

  • Energy PR delivered insightful audience analysis and strategy

    We now have a clear understanding of performance and we’re well equipped to create engaging content, increase website traffic and improve conversion rates.

    - Chris Thompson | Partner

    people smiling
  • By far the best thing we’ve done

    It’s taken our practice in the sector to a whole other level and prompted concrete business opportunities. So many people I speak to have seen the report. We’re now automatically recognised and come to as specialists in this area – which is fantastic.

    - Liz Sparrow | Partner, Science and Tech Lead

    two cranes
  • We see them as our 'trusted advisers'

    We look forward to their ideas and creativity around the areas that we are looking to focus on.

    The ‘Digging Up Britain’ reports that they created are an industry first and testament to their approach.

    - Richard Broome | Managing Director

    Digger
dots-pattern

Why Energy? Our content marketing services

Strategy

A great content marketing strategy sits at the intersection of:

  • Your audience’s passions, challenges and/or knowledge gaps
  • Your areas of expertise
  • Demand: whether that’s on social, search or the media

We use audience insights, search data and more to perfectly position you at that intersection. You get an effective, long-term, multi-channel content strategy. Wonderful.

Content creation

Whether we’re creating content for a business or a consumer audience the same is true: we’re creating for people. And given that anyone, anywhere and their AI software can churn out content these days, we know that creating content for real humans to read is more important than ever. So that’s what we do.

The form that takes? It depends. How does your audience like to consume content?

As a communications agency, we’re damn fine at writing in all its forms: features, reports, blogs, white papers, social posts, landing pages and newsletters. Not only that, we have a keen eye (and ear) for multimedia content – creating killer assets for social media, infographics, webinars and podcasts too.

B2B and technical writing

We create content for some of the most complex, varied and technical audiences out there, turning our wordsmith-ery to subjects like architecture, renewable technologies, accountancy, AI, HR software, health and safety and engineering… to name just a few.

How content marketing supports SEO

Content and SEO are like best friends who champion each other

Having content on your site is a vital way to show your audience (and search engines like Google) your all important E-E-A-T credentials (Experience, Expertise, Authority and Trust).

Having a bank of content that answers people’s frequently asked questions, educates them about your product or uniquely inspires or entertains is powerful. It’s a long-lasting way to make sure more of the right people find, remember and come back to you.

glass overflowing with water

This is where knowing and understanding your audience is critical

Content is also the cornerstone of a winning Digital PR strategy: exceptional pieces of content become irresistible reasons-to-visit for your audience and reasons-to-link for journalists. And reasons-to-rank for search engines like Google.

crowd with colourful smoke

Ready to tell your brand’s story to the world?

People dancing
white house with swimming pool and palm trees
colourful painting
soundwave

Get the latest from us follow our Instagram

Tis the season at Energy PR 💫 Deck the Halls (and office) with us! 🎄

#christmasdecor #officechristmas #holidayvibes #officelife #festive #agency #pr
...

Whoops 🐾
#fyp #officelife #officedog
#agency #pr #marketing #dog
...

The EPR Bake-Off is reaching its finale…🧁

Here’s Rachel with the penultimate bake: Ricciarelli 🤌🏼

#bakeoff #GBBO #officefun #officelife #sweettreat #baking
...

We had the pleasure of hosting press night at @Winter Glow on Friday ❄️✨

Here’s a look at some of the highlights:

🫧 Welcome bubbles with local press and influencers
✨ Exploring the ice rink, light trail and UV mini golf
😋 And, of course, we had to sample some festive food!

#winterglow #malvern #christmas #lighttrail #festiveseason #BTS #agency #pr #marketing
...

Ahead of Black Friday, we’re discussing how the infamous sale period can be as much of a risk for brands as it is a sales opportunity

🛍 90 per cent of Black Friday deals could be found cheaper or at the same price at other times of the year

💳 Nine in ten have overspent on Black Friday in the past, spending £511.90 more than budgeted on average

😞 Three in ten shoppers have then regretted their Black Friday purchases

Read the full piece on @creativepool_ , link in our bio 🔗

#blackfriday #reputation #branding #marketing #pr #pragency #inthenews
...

This error message is only visible to WordPress admins
Error: Access Token is not valid or has expired. Feed will not update.