Media relations is a vital part of managing your business’s reputation and growing your brand. It’s a specific, crucial subset of PR.
Like sharing your interesting news, expert insight, or your opinions on a trending topic.
It matters because the media is a trusted source of information for your audiences. It influences the views and decisions of people important to your business – potential customers, investors, employees, suppliers. Getting the media to say positive things about your business isn’t easy to do, but it’s incredibly powerful.
It’s also a virtuous circle. The more you do, and the better you are at it, the more time and consideration the media will give you and your business – during the good times and the bad.
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From transforming businesses to achieving remarkable results, our agency has earned the trust and admiration of our clients.
Through rigorous research, we know which papers, magazines, blogs, podcasts, TV shows and radio programmes your target audiences enjoy. We don’t get coverage for the sake of it. We want media coverage that makes a difference.
We have strong, long-standing relationships with journalists, editors and other key influencers. We’re clever with ideas, and provide reliably excellent stories, data and insights. We will make you their go-to expert. The result? A buzz around your business among precisely the people you’re trying to reach.
It is about working with journalists to generate positive media coverage.
Public relations is broader than just media relations. It is about managing the relationship between a business and all its stakeholders. That could be the general public, customers, prospects, potential investors, employees, suppliers, government and trade bodies. Doing this might involve any number of tools and techniques. Read more about our approach to PR.
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