Insights and Strategy

We think the best laid plans spring from genuine data-driven insights

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It’s the smartest way to spend your time and budget

… and get you more of the results your business deserves.

Our team of experts and trusty digital toolkit can get to the heart of any sector, audience or comms challenge.

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You might be looking for audience insights to propel you into a creative campaign, analysis of the media landscape to inform your brand positioning, or a competitor and category audit. Perhaps your comms strategy has become too safe and samey and you’re looking for the inspiration to go big.

You might be looking for something more one off, bespoke, or heavyweight. Great! We love it all.


Discover why top brands trust us

From transforming businesses to achieving remarkable results, our agency has earned the trust and admiration of our clients.

  • Comprehensive and thorough understanding of our business, vision and objectives

    I have been working with Energy PR for the best part of a decade. Over that time, Energy have developed a comprehensive and thorough understanding of our business, vision and objectives. This enables them to come up with relevant, tailored messaging and campaigns for each of the audiences that we target.

    - Alexandra Giles-Brown | Head of Marketing

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  • Energy PR delivered insightful audience analysis and strategy

    We now have a clear understanding of performance and we’re well equipped to create engaging content, increase website traffic and improve conversion rates.

    - Chris Thompson | Partner

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Our insights and strategy services

Your audience

We’re people people. We love getting to know them – how they think, where they get their news from, what matters to them, what they’re excited by. We build personas that can actually be used to make smarter marketing and communications decisions.

The media

As you’d expect, as a PR agency, we know the media landscape. We know the journalists and titles writing about your sector. More importantly, we know which ones are read and rated. And we know how to work with them to make sure they’re talking about you.

Social listening

Because having an ear to the ground makes us better: more informed, more connected and more creative. What’s driving conversations, who’s leading them and what’s trending? We crunch the numbers and chatter to define where you fit in. But more than this, because we ‘get’ your brand we’ll identify the conversations you should own.

Search listening

No one knows us better than search engines, right? So what does your audience really want to know? Are there knowledge gaps? What are the most commonly Googled questions about your business, product or service? We size up in-demand topics and uncover gems of opportunity for more people to find you.

Keyword research

How your audience searches for your product all the way up the funnel informs your onsite and offsite strategy: that includes digital PR, onsite content, link building and media targets. We dovetail with your technical agency. You get an integrated approach to your SEO. Nice.

Searching for an agency that ‘gets you’ and will get cracking?

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