It’s a common belief that creativity is either something you’re born with or you aren’t. “I’m just not creative like you” and being a ‘creative type’ are things we hear time and again in our industry – but this creative flair isn’t just down to luck of the draw.
In fact, everyone can be wildly creative if they put in the hours to nurture and develop the right side of the brain, which is where creativity, imagination and artistic ideas thrive.
Creativity is like a muscle that must be challenged, stretched and occasionally pushed past its comfort zone in order to reach its full potential. Just like you would use a gym to develop strength in your arms, legs or core, it’s important to give your brain a regular workout to grow your creative muscle.
Brain training and lateral thinking exercises are a great way to develop this further. At Energy, we are constantly looking for new ways to change our perceptions, improve our creative thinking and come up with unusual ideas for clients to help them engage with their audiences and stand out from the crowd. In fact, we have a creativity manifesto which ensures we continue to do our lateral thinking homework even when we’re not working on a client’s account.
Here are a few ideas to develop your creative thinking: