Is Energy PR the Right Agency for You? How to Decide if We Are

There are five things companies need to think about when considering working with a PR agency – specifically us. In order of importance, these are:

• Whether we have chemistry with your marketing team
• Whether we have the PR expertise and experience you need
• Whether you’re confident that we can deliver for your brand
• Whether we have the ability to adapt and grow with your brand
• Whether our budgets are aligned

If we don’t tick the box for you across these five things then we’re not the right agency for you – and to be honest, you’re not the right client for us.

I add this last point not to be controversial, but because the best agency/client relationships are a two-way street. So let’s take a look at each of these elements in question.

We pride ourselves on being easy and pleasant to work with. This might sound like an entry-level requirement, but you’d be amazed how many clients remark on this.

Chemistry is critical because if you become one of our clients, we’re going to be dealing with each other a lot. So we need to get on and like each other.

While you’ll get a feel for our personality from our website, the only true way to test for chemistry is through a meeting. This can be remotely or face to face.  We usually set up such chemistry conversations as soon as a potential client gets in touch.

During these (typically 30 minute) conversations we can cover a lot of ground. You’ll get a feel for us, our personalities and experience. And we’ll get a feel for you, your business challenge and whether we feel we’ll be able to help you.

Interested? Book a chemistry call now.

Experience is critical. We offer a unique blend of sector-specialist level PR expertise combined with broad cross-industry creativity. This means we can create tailored PR strategies tailored to your brand’s individual needs.

Let me elaborate a little. Having worked with 100s of B2B and consumer clients over 30 years, we’ve got expertise in every major sector. From engineering to energy. Home & family to financial services. I’d argue that we know each industry as well as any sector-specialist PR agency. So there’ll definitely be no learning curve to pay for.

But where specialist agencies only know their industry, we offer more. We’ll bring ideas, contacts and experience from working in other sectors too. So unlike specialists who compete for the exact same space using the exact same approach, we use our broad cross-sector experience to inspire innovative, creative PR strategies that will help you stand out.

Appointing a PR agency is a big decision. You need to confidently know that the agency will quickly start delivering. If you make the right decision, you, your board and your brand will all look brilliant. So you need to get it right.

Our experience proven track record in your sector (which means measurable results) will give you a lot of that confidence. But we also layer on other things to make the decision feel less risky:

• An in-depth, insight-led strategic pitch which will be tailored to your business, target audience and specific needs.
• The pitch will always be delivered by the team you’re going to work with.
• This pitch will be packed with audience insights you didn’t know, an analysis of what your competitors are up to, actionable ideas to immediately improve your current comms and at least three creative campaign ideas that are right for you. All backed by a clear strategy to build your brand.
• So after our pitch, you’ll have hugely valuable intel and all you need to know, and show, we’re the right agency for you. And we’ll have all we need to get cracking as soon as you make your decision.
• Tailored reporting, including detailed measurement metrics and clear KPIs. Measurement is something we really pride ourselves on here at Energy. From output to outcomes, we track and report on the metrics that matter to you. Things like branded search, AI brand visibility
• Prospects can speak to any of our clients for a referral. Because who better to advise on who we are and what we do?
• We operate on a month’s notice. This is rare in the PR industry. But we strongly feel that clients should never feel tied in – they should feel able to leave if they want to. They never want to!

The world is changing fast. Media are coming and going. Audiences are consuming information in new ways. Sectors are merging. Companies are pivoting to target new markets or are adapting their offering to current customers. And on top of this, AI is impacting pretty much everything.

So in assessing us, you need to know not only are we right for your business now, but will we still be the right decision in a year or so’s time?

We believe several things ensure that we will be.

• We’ve been in business for over 30 years. We’re constantly growing and evolving. So adaptability and agility are baked into our experience.
• Our blend of sector specialist understanding and cross-industry breadth means we can support clients as they change and grow. Targeting a new sector? Prioritising a new audience? Entering a new international market? We’ve got the expertise you need.
• Our team spans the worlds of digital and mainstream PR. It includes our SEO and insights expert, Ben, who regularly writes for PRmoment – keeping the entire PR industry ahead of the very latest thinking and trends.

The final item to consider is budget. If you don’t have £36,000 to spend on a yearly retainer or £15,000 on a PR project, we’re not the right agency for you, and you’re not the right client for us. Our level of experience, expertise and creativity aren’t cheap. Unless you have this level of budget, you can’t buy enough of our time for us to make a significant difference for you. And surely you need PR that will make a difference.

So, if having read all this, you think we sound like the right agency for you, let’s tee-up that chemistry chat so we can start exploring how we can help you use PR to transform your business. Get in touch with us at susannah@energypr.co.uk.