Welcome to the first edition of our ‘Story of the Month’, where we’ll showcase one of the top PR campaigns we’ve delivered for our clients each month.
To kick things off, here’s how we secured coverage for our client Ursula Rice, founder of leading Oxford & London family law firm Family First Solicitors, front and centre in the FT Advisor.
The brief
Family First Solicitors wanted to be better known, so when the worst happens and someone finds themselves needing a family lawyer, they’re the firm of choice.
Our solution
Trust is crucial when it comes to choosing a family lawyer, as they’re responsible for helping navigate sensitive situations like divorce and custody battles.
So, we came up with a strategy designed to build the profile of Family First’s founder, Ursula Rice, as a leading local and national expert on all things family law.
Our process
Our work in July was a perfect example of this working in practice.
Following a handful of high-profile couples divorcing using a (still fairly unusual) ‘single solicitor service’, we pitched Ursula to offer expert insight into the advantages of this approach.
The results
We secured a comment piece in FT Adviser offering an in-depth look at single solicitor services. Not only did this place the Family First brand in front of FT Adviser’s engaged readership, it helped us position Ursula as one of the country’s leading experts on the subject.
Want to achieve results like this? Get in touch at susannah@energypr.co.uk to find out how we can help.
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