Media Relations in a Post-Covid World

COVID-19 has impacted the world in countless ways and media relations is not immune.

We surveyed 137 national and trade journalists to get their view on how PR has changed since lockdown began.

The headline is that companies have either gone completely quiet or are only talking about COVID, whether it is relevant to them or not. Journalists are therefore desperate to receive more high-quality news and feature pitches.

But there’s so much more insight in the full report, including common missteps to avoid and how journalists rely on their strongest relationships to fill their pages.

There is a great deal of opportunity for businesses with the savvy to develop creative news ideas that remain sensitive to the current situation. And we’ve already explained why it’s so important to continue media relations throughout the pandemic.