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+44 (0) 1993 823 011 susannah@energypr.co.uk
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AI Search PR Agency UK

Increase AI visibility. Become an industry leader in AI search.

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We grow your AI brand visibility with a bespoke AI-focused digital PR strategy

ChatGPT to Google AI Overviews. Claude to Perplexity. We build your digital footprint, earn LLM citations and overtake your competitors in AI search.

 

Why do you need
AI Search PR?

Search has changed. AI has collapsed the marketing funnel into a single conversation. Your target audience doesn’t click anymore.

They read AI answers. And they accept AI recommendations.

Meaning? If your brand isn’t mentioned in the AI search results, you’re losing ground. Fast.

That’s why we built AI Search PR.

Combining earned media, owned media and detailed AI measurement – AI Search PR provides everything you need to become the most recommended brand in AI search.

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The AI Search PR process

Our framework for achieving brand visibility in generative answer engines:

Audit
We analyse how AI models understand your brand entity, identify knowledge gaps and uncover growth opportunities.

Strategy
We design a tailored AI Search PR strategy based on your brand, your competitors, your topical authority and your objectives.

Delivery
We execute this strategy – using our earned and owned media expertise to build an authoritative, structured brand entity.

Measure
We track your AI brand visibility across priority prompts, AI platforms and audience personas.

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Our services: How we drive AI brand performance

AI analysis

AI visibility baseline measurement
Entity understanding evaluation
Knowledge gap analysis
Keyword & prompt research
Messaging consistency review
Brand description workshops & services
AI Search PR strategy

Earned media

Brand-led news stories
Data-led digital PR campaigns
Original research & studies
Expert commentary
Reactive PR newsjacking
Listicles, roundups & rankings
Award entries

Owned media

Onsite content strategy
Content gap analysis
Query fan-out analysis
Search-optimised landing pages
Structured blog content
Case studies
Social media strategy & management

AI measurement

AI brand measurement set-up
Ongoing prompt measurement
In-depth AI visibility reporting & analysis
Brand sentiment tracking
Competitor visibility measurement & analysis

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What’s the difference between AI Search PR and GEO?

GEO focuses on technical quick-wins and short-term SEO tactics. AI Search PR prioritises what AI models actually reward in the long-term: brand. Because AI doesn’t rank content – it recommends authoritative, contextually relevant brand entities.

Your brand is now the single most important factor driving AI search visibility. And that’s where AI Search PR is different. It goes beyond short-term tactics and focuses on the aspect that really matters – driving significant AI visibility growth, alongside all the wider benefits of brand building.

With 30 years’ experience at building industry leading brands, alongside deep digital PR and search expertise, we’re specialists at helping you become that AI search recommends.

Get your free
AI visibility audit

discover your brand's AI performance
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