Our PR Win of the Month: February 2026

For February’s win, we’re highlighting a mental health-focused campaign we delivered for our client RRC International.

Our news story analysed data on stress in the workplace to reveal a staggering statistic: 2.3 million workers are likely suffering from second-hand stress.

Keep reading to find out exactly how we created this campaign. Plus what results it achieved for RRC.

RRC International, the leading international provider of health & safety and environmental management training.

Our role is to raise brand awareness, drive RRC’s organic search performance and further position them as the go-to expert on health and safety training.

We know from our experience in the health and safety sector that the media loves easily accessible, engaging human interest stories about workplace wellbeing.

Add that to the fact that it’s a key topic for RRC, and that we’d previously delivered another particularly successful campaign that highlighted the number of workers suffering with their mental health in silence. We knew this was the topic we needed to prioritise.

And after some in-depth topical, media and audience research, we decided on our target angle: second-hand stress.

We analysed free-to-access data from the HSE’s annual statistics on work-related ill health, alongside Legal & General’s data into UK line managers and academic studies on second-hand stress and cortisol levels in stressful environments.

Working out the average workforce size and using previous research on the percentage of people who are susceptible to second-hand stress, we identified a strong headline figure for our data story – 2.3 million people.

We landed coverage in a range of high-authority national and HR media titles, including The Times, Employee Benefits, the HR Director and HR News.

63% of all coverage included follow links back to the RRC site, which supported our ongoing digital PR strategy – further establishing RRC as industry leaders in search.

Wonderful!