What Makes Energy PR Different?

I’m often asked what makes Energy different? My simplest answer is ‘we do more.’

But what does this really mean? And what do our clients have to say about it?

First up it means more results and ROI from your marketing budget. That’s because we don’t just build brands with real cut through, but we also build genuine engagement with your audience.

We build your reputation in the eyes of real people and in the eyes of the platforms they use. By ensuring our clients are more visible and memorable everywhere that matters, we deliver more ‘brand fans’ and more direct searches for your brand.

“It’s by far the best thing we’ve done. It’s taken our practice in the sector to a whole other level and prompted concrete business opportunities. So many people I speak to have seen the report. We’re now automatically recognised and come to as specialists in this area – which is fantastic.”

Liz Sparrow, Partner, Science and Tech Lead at Ridge and Partners LLP

Given that we’re all about really reaching and influencing people, we’re inevitably more obsessively focused on audiences than other PR agencies. In fact, I can’t think of another that goes as far as we do to understand them. We don’t settle for a simple pen portrait. Our audience analysis offers much more – it’s a detailed masterpiece, rich in insights that our clients can use to deliver results.

“Energy have developed a comprehensive and thorough understanding of our business, vision and audiences. This enables them to come up with relevant, tailored messaging and campaigns for each of the audiences that we target.”

 Alexandra Giles-Brown, Head of Marketing at Origin Global

More also means more services. In fact we provide a broader range of communications services than just about any other PR agency in the UK. That’s because we’re obsessed with helping our clients reach and influence their audiences, and as we all know, not everyone is reached in the same way.

Sometimes the solution is the media, sometimes it’s social media. For certain audiences big public events are the way to reach them. In other instances it’s intimate roundtables. Some people need reaching through influencers, others will simply quietly dig around for information on places like Reddit. Some want to read reports and whitepapers, others listen to podcasts.

Every audience is different and needs a slightly different approach. That’s why we have a vast array of services to draw on.

“I thought I knew the benefits that LinkedIn could bring, but since Energy PR has been creating content for me and managing my account, I have been blown away. The level of interaction, from quality leads, has been unbelievable. Being able to build my personal presence online, whilst also generating new business leads has been eye opening. I am more excited than ever to see what magic Team Energy can sprinkle over my account, and the Crossflow company account, as we move forward.”

Rebecca White, Commercial Director at Crossflow Energy

Any agency worth its salt wants to be measured, and we measure more things than most. We measure our contribution to brand awareness, traffic, visibility in search, audience engagement, sentiment, share of voice versus competitors and more. Whatever our comms is designed to help with, we’ll measure. In real time, all the time.

“I always look forward to collaborating with the team. Energy PR is in tune with our Association and event-specific goals and does what is needed to create the perfect comprehensive media marketing program.

“Energy PR’s positive approach in garnering top media relationships, tailoring our messaging, and communicating our brand across multiple platforms and countries helps us meet our marketing goals and adds greatly to the success of Toy Fair!”

Jacqueline Retzer, Director, Event Management at The Toy Association

Lastly, our clients feel more supported with us. We of course do all the day-to-day stuff brilliantly. But they also know we’ve got the expertise, experience and caring can-do attitude to have their back when the out of the ordinary happens. Whether they suddenly need media training for that critical opportunity, competitor analysis to identify a killer opportunity or crisis and issues support in the face of a make or break disaster – we’re there, offering once again everything our clients need… and more.

“Energy PR are a seamless extension of our in-house team and a pleasure to work alongside. The team consistently turn their innovative ideas into measurable action, resulting in really impressive impact on our key objectives in just 3 months. They take time to get under the skin of our business priorities and marketing objectives, and have in turn enabled us to identify distinct opportunities to differentiate our brand, engage our target audiences and grow our website performance significantly. If you’re seeking a friendly, reliable and expert team who delivers the whole package, Energy PR are just this.”

Hannah Wiltshire, Head of Marketing at Rippl

Ultimately it’s a combination of all the above that truly makes us different. We deliver more across everything we do.

So if you’re interested in getting more from your PR agency, get in touch with my colleague Susannah at susannah@energypr.co.uk.