SOZO x Energy PR - Is Google Dead? Search Marketing in 2024

Thursday 16^th May

10:00 – 11:00am

Join us for a lively panel session where we’ll examine the perennial myth that Google is dying and discuss the new search landscape that marketers need to tackle (and measure).

Energy PR and SOZO are co-hosting this discussion, bringing their expertise in PR, brand-building, SEO and digital marketing to tackle these topics:

Why Google still matters

• Google’s still a dominant player for both organic and paid search
• How behaviour, SERPs and algorithms are evolving and what that means for the user journey

How search is transforming, beyond Google

• Social search is on the rise as TikTok and Instagram embrace new audience behaviour
• “Answer engines” like ChatGPT are streamlining information discovery

How to optimise for a multi-channel search journey

• The power of brand-building
• Send Google all the right signals with onsite and offsite E-E-A-T (Experience, Expertise, Authority and Trust)

Marketing professionals with Google, social and/or brand-building in their remit.

You’ll leave with actionable insights about:

• Adapt your marketing strategy to the changing search landscape
• Leverage the power of social search platforms to reach new audiences
• Build a strong brand presence across all channels
• Maximise your visibility and impact within Google’s ecosystem

Joseph Hirst – Marketing Director @ SOZO

Christian Goodrich – Head of Search Marketing @ SOZO

Susannah Morgan – Deputy Managing Director @ Energy PR

Sarah Evans – Head of Digital @ Energy PR