Thursday 31st August 2023
9:30 – 10:30am BST
With the media landscape more fragmented than ever, the smartest marketing strategy is to build a relationship directly with your audience.
On Thursday 31st August, our Head of Digital, Sarah Evans and Deputy MD, Susannah Morgan will be leading a webinar on this exact subject. In this session, you’ll hear:
- Why an audience-first comms strategy is future-proof
- Why creativity and storytelling win out as AI usage grows
- How to build your digital toolkit and create audience personas you can actually use
- How to blend qualitative and quantitative data to create winning PR stories
- How to use data to give you a competitive edge
The FREE, 60-minute session will also look at how to prioritise your comms plan and where to focus resource, even when its limited.