The Need
Management consultancy was dominated by massive long-established players. Bossard was French-owned and unknown in the UK. Once in the pitch situation, the company was good at winning contracts. So it needed to get it onto more pitch lists.
It couldn’t compete on size, so we needed media coverage which made decision-makers think “We will talk to two of the big consultancies and Bossard – they sound creative”.
How we helped
We created cutting edge ‘media properties’ which showed Bossard ahead of latest thinking and which dovetailed into critical markets which were retail, telecoms and banking.
We created and launched to the media reports including: The UK’s first ever Shopless Shopping Survey, The Digital Divide and the Euro Impact Report.
