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+44 (0) 1993 823 011 susannah@energypr.co.uk
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AI Search PR Agency UK

Grow your visibility in AI search.
Become the brand AI recommends.

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We increase your brand's AI visibility with a bespoke AI-focused digital PR strategy

ChatGPT to Google AI Overviews. Claude to Perplexity. We’ll build your brand authority, earn LLM recommendations and leave your competitors behind in AI search.

Why do you need
AI Search PR?

Search has changed. AI has reshaped how your audience researches, compares and evaluates brands.

Meaning? If your brand isn’t mentioned in the AI search results, you’re losing ground to competitors that are. Fast.

That’s why we developed AI Search PR.

Combining earned media, owned media and detailed AI measurement – it’s an evolution of our digital PR and brand building expertise.

Providing everything you need to become your sector’s most recommended brand in AI.

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The AI Search PR process

Our framework for improving brand visibility in generative answer engines:

Audit
We analyse how AI models understand your brand entity, identify knowledge gaps and uncover growth opportunities.

Strategy
We design a tailored AI Search PR strategy based on your brand, your audience, your competitors, your topical authority and your objectives.

Delivery
We execute this strategy – using our earned and owned media expertise to build an authoritative, structured brand entity.

Measure
We track your AI brand visibility across priority prompts, AI assistants & search platforms, citation frequency and audience personas.

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Our services: How we get your brand recommended by AI

AI analysis

AI visibility baseline measurement
Entity understanding evaluation
Knowledge gap analysis
Keyword & prompt research
Messaging consistency review
Brand description workshops & services
AI Search PR strategy

Earned media

Brand-led news stories
Data-led digital PR campaigns
Original research & studies
Expert commentary
Reactive PR newsjacking
Listicles, roundups & rankings
Award entries

Owned media

Onsite content strategy
Content gap analysis
Query fan-out analysis
Search-optimised landing pages
Structured blog content
Case studies
Social media strategy & management

AI measurement

AI brand measurement set-up
Ongoing prompt measurement
In-depth AI visibility reporting & analysis
Brand sentiment tracking
Competitor visibility measurement & analysis

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Who should invest in AI Search PR?

Are your competitors recommended more often in AI search? Does your brand get misrepresented in AI responses? Is your board demanding improvements in ChatGPT and AI Overviews visibility?

SME to global enterprise, B2B specialist to consumer brand. If you’re a marketer that’s seeking measurable increases in AI visibility and AI recommendations – AI Search PR is for you.

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What’s the difference between AI Search PR and GEO?

GEO focuses on technical quick-wins and short-term SEO tactics. AI Search PR prioritises what AI models actually reward in the long-term: brand. Because AI doesn’t rank content – it recommends authoritative, contextually relevant brand entities.

That’s why AI Search PR is so valuable. It strengthens the signals that help AI models understand, trust, cite and ultimately suggest your product or service. And it also provides all the brand benefits of digital PR too.

With 30 years’ experience at building industry leading B2B and B2C brands, alongside deep digital PR and search expertise, we’ll help you become the brand AI search recommends.

Get your free
AI visibility audit

discover your brand's AI search visibility
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