30+ Brand Statistics for 2025

• 88% of consumers say authenticity is important when deciding which brands they like and support (Stackla)
• 91% of consumers want brands they follow to be authentic in their posts (AdWeek)
• 59% of people say user-generated content is the most authentic type of content (Stackla)
• 74% of customers say transparent communication is more important now than before the pandemic (Salesforce)
• 81% of consumers say that brands who build authentic connections with their customers attract their business (Alter Agents)

• A total of 94% of the world’s population recognizes the Coca-Cola logo (Brandemic)
• It takes between 5-7 impressions before someone remembers your brand (Pam Moore)
• It only takes 05 seconds for people to form an opinion on your website (CXL)
• Colour improves brand recognition by up to 80% (Loyola)
• 30% of the top 100 brands globally use blue in their logo (Reboot)

• 71% of people say a brand’s purpose is important to them (Fox + Hare)
• 47% of people say that a brand’s purpose positively influences their purchase decisions (Fox + Hare)
• But only 33% of people think brands are communicating their purpose effectively (Fox + Hare)
• 70% of people believe companies should talk about how they address social and environmental issues throughout the year, rather than during occasional moments in time (Porter Novelli)
• Three out of four Gen Zs are more likely to buy from brands that give to charity (Dentsu)
• 83% of consumers say they support brands that support community (Alter Agents)
• 74% of global consumers prefer brands that advocate for gender equality and actively promote women in leadership roles (Edelman)

• 75% of job seekers consider an employer’s brand before even applying for a job (LinkedIn)
• 72% of recruiting leaders around the world agreed that employer brand has a significant impact on hiring (LinkedIn)
• 60% of prospective employees research an employer on LinkedIn before applying (Capitalize)
• Glassdoor (51%), Facebook (37%), and Twitter (36%) are also top social platforms that potential employees look at (Capitalize)
• 60% of gen Z think employer brand is “very important” for job attraction, compared with 56% of gen Y, 48% of gen Z and 32% of baby boomers (Vermelo)

• 41% of people think the use of an unprofessional or insensitive emoji can damage a brand’s reputation (Brands2Life)
• 63% of consumers will pay more to shop with the brands they’re loyal to (Marigold)
• Samsung is the top brand globally, while Marks & Spencer is the top brand in the UK (YouGov)
• 80% of baby boomers say company reputation is as a crucial factor in attracting candidates to a company, compared with 73% of gen X, 69% of gen Y and 71% of gen Z (Vermelo)
• Toyota owners are the most ‘brand loyal’ UK drivers, with 75% saying they’d stick with Toyota when it’s time to change car (Carwow)

• 82% of shoppers prefer a consumer brand’s values to align with their own (Google Cloud)
• 39% of shoppers would permanently boycott their favourite brand if there’s a brand value mismatch (Google Cloud)
• 86% of consumers say they are more likely to buy from brands that make them feel positively (Alter Agents)

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