2. Reiss’ viral TikTok moment
Clothing brand Reiss spotted an opportunity to engage its target audience on TikTok by jumping on a viral trend that aligned perfectly with the lifestyle the brand promotes.
The brand wasted no time jumping on the trending ‘Looking for a Man in Finance’ sound on TikTok, hiring a troop of professional dancers to create a ‘Finance Bros’ flashmob in Leadenhall Market (a hotspot for those working in finance and, indeed, Reiss’s target customers).
The activity was successful in reaching hundreds of thousands of social media users. Plus, it generated a host of user-generated content from passers-by.
3. Wellers and tax hikes
We’re always looking for opportunities to build our client Wellers, a leading accountancy firm, as an authority on all-things tax amongst its core target audience of business owners, sole traders, and high earners.
So, when the Government announced that it was cutting the winter fuel payment, we spotted the perfect opportunity to place relevant expert commentary within high-authority media. We pitched Wellers’ spokesperson to offer predictions on what else Labour might have in store, including increasing taxes.
The angle piqued the national media’s interest, landing exclusive comment in The Daily Express the very same day.
4. Uber and COVID-19
Uber’s reaction to the COVID-19 pandemic demonstrates that brands can respond to sensitive situations successfully – as long as they’re acting as a force for good. Its ‘Thank You for Not Riding’ advertising campaign actively encouraged users to stay home, demonstrating the brand’s strong commitment to doing the right thing by its customers and staff.
The reactive campaign might have lost the business revenue in the short term, but it was a powerful way to build trust with customers in the long-term.