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Blog

30+ Brand Statistics for 2024

Date

Sep 18, 2024

Read Time

min read

Category

Brand

Date

Sep 18, 2024

Read Time

min read

Category

Brand

Jump to:

Brand authenticity statistics Brand awareness statistics Brand purpose statistics Employer branding statistics Brand reputation statistics Brand value statistics

Brand authenticity statistics

  • 88% of consumers say authenticity is important when deciding which brands they like and support (Stackla)
  • 91% of consumers want brands they follow to be authentic in their posts (AdWeek)
  • 59% of people say user-generated content is the most authentic type of content (Stackla)
  • 74% of customers say transparent communication is more important now than before the pandemic (Salesforce)

Brand awareness statistics

  • A total of 94% of the world’s population recognizes the Coca-Cola logo (Brandemic)
  • It takes between 5-7 impressions before someone remembers your brand (Pam Moore)
  • It only takes 05 seconds for people to form an opinion on your website (CXL)
  • Colour improves brand recognition by up to 80% (Loyola)
  • 30% of the top 100 brands globally use blue in their logo (Reboot)

Brand purpose statistics

  • 71% of people say a brand’s purpose is important to them (Fox + Hare)
  • 47% of people say that a brand’s purpose positively influences their purchase decisions (Fox + Hare)
  • But only 33% of people think brands are communicating their purpose effectively (Fox + Hare)
  • 70% of people believe companies should talk about how they address social and environmental issues throughout the year, rather than during occasional moments in time (Porter Novelli)
  • Three out of four Gen Zs are more likely to buy from brands that give to charity (Dentsu)
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Employer branding statistics

  • 75% of job seekers consider an employer’s brand before even applying for a job (LinkedIn)
  • 72% of recruiting leaders around the world agreed that employer brand has a significant impact on hiring (LinkedIn)
  • 60% of prospective employees research an employer on LinkedIn before applying (Capitalize)
  • Glassdoor (51%), Facebook (37%), and Twitter (36%) are also top social platforms that potential employees look at (Capitalize)

Brand reputation statistics

  • 41% of people think the use of an unprofessional or insensitive emoji can damage a brand’s reputation (Brands2Life)
  • 63% of consumers will pay more to shop with the brands they’re loyal to (Marigold)

Brand value statistics

  • 82% of shoppers prefer a consumer brand’s values to align with their own (Google Cloud)
  • 39% of shoppers would permanently boycott their favourite brand if there’s a brand value mismatch (Google Cloud)

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