4 Steps to Refresh Your Marketing Strategy

Is your 2024 marketing strategy in need of a pick-me-up?

We’ve got you covered. Here are four simple steps to refreshing your marketing & comms strategy:

Evaluate where your audience are spending their time and paying attention. Not where you think they are or would rather them be. Find out where they actually are, and get your brand in front of them.

What social channels do they use? Which websites are they visiting? What podcasts do they listen to? Who are they engaging with online?

Top tip: We use tools like SparkToro and Reddit to find this information – they’re goldmines for audience insights.

Create fewer, better pieces of content for your audience, not algorithms.

Your audience isn’t looking for hundreds of mediocre blogs, or thousands of basic AI-generated social posts. They want quality content that informs, educates and inspires.

So satisfy their needs with genuinely useful, well thought out content – and publish it everywhere your audience is.

Make sure people – both internally and externally – are a considered distribution channel.

People want to engage with people. Your audience is human first, customer second. So integrate connections, conversations and peer-to-peer recommendations into your marketing strategy, and keep your brand front of mind.

Don’t be afraid to stop doing the things that don’t work and/or drain your time.

The best marketing strategy is a reactive one.

Need a hand with your marketing & comms strategy? We’d love to help. Get in touch with Louise at louise@energypr.co.uk