What exactly is it that you’re trying to achieve with your social media profiles? Are they a shop window, a case studies showcase, an employee engagement and attraction tool, a customer retention tool… or something else? This will inform the metrics you need to use to measure success – some may be within social media, like engagement rate, some may be outside of social media, like speculative job applications.
These insights are invaluable to creating or resetting the social media strategy of your business. They’ll help you identify the most effective way to allocate your resources and measure the contribution to your business objectives. This is also the kind of project we love to get stuck into at Energy. We’ll do all this ‘heavy lifting’ and then train and support you people to implement the new strategy. So that all the new insight gets translated into action in your business.
So, if you think the above sounds wonderful, but don’t have the time to dedicate to it, get in touch to discuss how we can help. Email Sarah@energypr.co.uk