Brands We Love: Bristol Bears

Rugby is a sport steeped in traditions. But Bristol Bears have broken the mold. Their brand is exciting, unique and hugely successful – both on the pitch and off the pitch.

So how have they done it?

Bristol combined their promotion to the Premiership with a brilliant rebrand. New name, new logo, new personality. Bristol Rugby became Bristol Bears.

A rebrand is never easy. And while they initially encountered some unfavourable feedback, the rebrand has undoubtably been a success. The Bears brand has become instantly recognisable, and they’ve solidified themselves as one of the leading clubs in the country.

The Bears’ social media team are the best in the game. Their tone of voice is playful, funny and honestly, just brilliant. They use players, staff and even opposition teams to create engaging content. They have a knack for finding the perfect video or meme for every post. And their editing is top draw. We’re big fans.

Haven’t checked their socials out yet? We’d strongly recommend having a look. Great stuff.

@bristolbearsrugby Walking through our 2025/26 @PREM Rugby ♬ original sound – Bristol Bears

Results on the pitch will always be the priority. But for Bristol, fan experience is a close second. They’ve turned games into spectacles, offering people far more than 80 minutes of rugby. Music, food, community – a Bristol game is now an event for the whole family. And for a sport that’s traditionally watched by a very limited demographic, it’s done wonders for their fanbase and wider brand.

Need to transform your brand? We’ve got 30 years’ experience building brands and driving business growth. Get in touch at susannah@energypr.co.uk to find out more.