Brands We Love: Ben & Jerry's

Next in our Brands We Love series, we’re putting a spotlight on Ben and Jerry’s.

The deliciously recognisable brand has been making waves in the dairy industry since its creation in 1978.

Here’s why we scream for their ice cream (and their brand):

Ben & Jerry’s pun-filled posts distinguish themselves from other ice creams in the aisle with their iconic cloudy blue skies and cows.

With such a clear brand, distinctive packaging and playful tone, it’s no wonder Ben & Jerry’s is the leading ice cream brand in the US and second in the UK.

@benandjerrys 🚨 Something BIG just dropped! 🚨 Introducing NEW Scoop-apalooza — 4 new flavors big enough to share with a bunch of your besties. Call your crew and get your spoons ready! Look for them soon in a freezer near you. Get the scoop now at the link in our bio! 🥄 Want even more? Enter the Scoop-apalooza Made for Sharing Sweepstakes for your chance to WIN a Scoop-apalooza prize pack for you and your crew! Link in our bio. (Official rules: https://benjerrys.co/3C6BY2o) 🍦 Vanilla & Fudge Brownie: Vanilla ice cream with fudge brownies 🍦 Chocolate & Fudge Swirls: Chocolate ice cream with fudge swirls 🍦 Coffee & Fudge Chip: Coffee ice cream with fudge chips 🍦 Strawberries & Cream: Sweet cream ice cream with strawberry swirls #benandjerrys #scoopapalooza #icecream #new ♬ original sound – benandjerrys

Ben & Jerry’s ice creams can be found in supermarkets and cinemas, but vending machines have popped up in shopping centres and even airports.

This allows the brand to connect with its customers more regularly, offering them an opportunity to get their ice cream fix wherever they’re relaxing.

With limited edition runs (see:’Schweddy Balls‘), holiday flavours and even a ‘flavour graveyard‘ of their discontinued pints, Ben & Jerry’s knows exactly how to up the stakes so you never want to miss out.

Ben & Jerry’s has also established itself as a brand that isn’t afraid to stand up for what it believes in – whether that’s marriage equity, voting rights or climate justice.

And it puts its money where its mouth is. The Ben & Jerry’s foundation and the donations via ice cream sales are both real demonstrations of the brand’s dedication to its values.

Ready to become a loved brand? Our brand building experts can help. Find out how at susannah@energypr.co.uk.