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Brands We Love: Duolingo

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Date

Jul 24, 2024

Read Time

min read

Category

Brand

Date

Jul 24, 2024

Read Time

min read

Category

Brand

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A memorable brand identity Speaking fluent social media A partnership powerhouse

Duolingo call themselves the “world’s most popular way to learn languages”. And with over 500 million users, they’re probably right.

They’ve been gamifying language learning for years, so it makes sense that the brand is built on fun too.

Here’s why we think Duolingo is such a brand success:

A memorable brand identity

Duolingo has a firm identity, with its sense of humour making it a standout from the competition.

The app, which turns language learning into a game, is all about making education a joy. Its light-hearted online persona plays a crucial role in shaping this brand perception.

Speaking fluent social media

Duolingo is not afraid to be funny and relatable on platforms like TikTok. Its mascot, Duo the owl, delivers query content that taps into current trends and memes. This unfiltered approach – which sometime has you questioning whether the company is approving the content – resonates strongly with Gen Z and creates a strong sense of personality for the brand.

A partnership powerhouse

Duolingo thinks outside the box when it comes to brand and celebrity partnerships.

From a collaboration with HBO Max to courting Dua Lipa, its tie ups have effectively expanded the brand’s reach and catered to its diverse target audience.

Need some help building your brand? Get in touch with Louise at louise@energypr.co.uk

We're always interested in a new PR challenge

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