Brands We Love: Who Gives a Crap

Who Gives a Crap is the eco-friendly toilet paper brand that’s changing the world “one flush at a time”. Here’s why we love it so much:

Who Gives a Crap doesn’t just sell toilet paper; it’s on a mission!

By committing 50% of its profits to help build toilets for those in need, it’s turned bathroom humour into a powerful social impact initiative. The total raised so far? Over £9.8 million. That’s some serious PR gold – aligning values with action.

The brand has mastered the art of connecting with customers on social media.

Through silly memes, educational content about sanitation and behind-the-scenes peeks, it fosters a lively community that loves to share the brand’s message – and spread the joy.

Who Gives a Crap’s commitment to eco-friendly materials and transparency about its supply chain puts it in a league of its own when it comes to sustainability.

This honestly resonates with consumers who care about environmental causes. The result? A loyal customer base that feels good about their purchases and trusts the brand.

Its cheeky name instantly grabs attention and sparks a smile, making it more memorable than competitors.

The company’s fun, playful approach to branding turns an everyday commodity into a conversation starter – who knew toilet paper could be so entertaining?

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