Brands We Love: World of Books

World of Books is the ‘feel-good place to buy books’. A brand spearheading the circular economy, it rehomes millions of books each year – and we’re a huge fan.

Here’s why:

World of Books’ (Wob) brand identity couldn’t be clearer. Not only does it sell preloved books, but it’s saving the planet one page at a time.

Wob works in the circular economy, recuing books from landfill and selling them to readers at a reduced price. The brand’s Impact Report from last year shows they rehomed over 28 million books – that’s almost 2,000 trees saved every single day.

With big, household name competitors, World of Books needs to stand out with a unique brand message and purpose.

Its successful TikTok Preloved Campaign tied neatly to its purpose, and was seen by over 2 million people. The campaign saw brand ambassadors spread their love of reading on social media, encouraging followers to embrace preloved.

The brand recently launched an independent charity called the Wob Foundation that supports literacy and the second-hand industry.

The organisation supported 5 charities last year, all focused on providing disadvantages groups with access to books and creative writing skills. Its initial goal was to donate 1 million books by 2025, but the charity is on track to do this by the end of 2024!