Social Media Management: A Guide To Getting Started
Ask yourself who you are trying to reach. Your content should reflect what your target audience will relate to and engage with. Get granular with your understanding of your audience. What are their demographics? What are their interests? What are their challenges? The answers to these questions can help to inform content that resonates.
If you are after some guidance on getting to know your target audience, we’ve blogged on the subject before.
Having clear goals will help to guide your content, provide a metric for success, and enable you to identify areas for improvement in your social media management. They should focus on what you value most – this might include engagement rate, new followers, a certain demographic of followers, or impressions. We recommend using the SMART method to set goals:
• Specific – define your goals
• Measurable – use metrics to track your goals
• Achievable – be sure you have the resources to reach your goals
• Realistic – ensure your goals are attainable
• Time-sensitive – give your goals timeframes for when they need to be reached
It is difficult to reach more than 20 percent of your followers organically. This highlights the value of promoted content, especially when first launching a social media channel and pursuing growth.
An advertisement strategy is a sure-fire way to expand reach, engage your audience and it can provide an impressive return on investment. It is possible to create and track incredibly bespoke ads, targeting very specific demographics. This is great for getting in front of the people that matter to your business.