When you hear ‘influencer marketing’, it’s hard not to jump straight to make-up, fashion, and energy drinks. Love Island. Million pound partnerships. The ‘Trending on TikTok’ page of Amazon. If your customers are other businesses, if you operate at a smaller scale, or don’t sell something sexy or edible, then it’s all too easy to discount this channel. But, as a marketing tactic it can span so much more than that. Whatever your outfit, there’ll be a shade of influencer marketing that suits your business.
Far from the dizzying heights of esports and unboxing, there’s a hard-working, ‘real world’ side to influencer marketing. In the B2B space, influencers literally walk among us. They’re probably having a beer next to us on the beach at Brighton SEO.
With B2B marketing, you’re not selling to some faceless entity – it’s ultimately still a person that you’re dealing with. So creativity, value and influence are just as important.
Here are a few ways to get started with B2B influencer marketing: