This April saw numerous Easter-themed campaigns, but none stood out to us more than Coleman’s Easter scotch egg. The large scotch egg was available to purchase over the Easter period, with a seasonal twist – a coating of lamb instead of the traditional pork. With the accompaniment of mint sauce, the egg was right on brand and provided a distinct Easter product that stood out from the crowd. On top of this, Coleman’s distributed the eggs via its local partnered butchers, demonstrating the company’s commitment to its ‘Back British Farming’ initiative.
Why we liked it: This campaign was a great demonstration of a brand staying true to its values and owning them. The unconventional egg attracted attention on social media, boosting its brand’s social engagement and promoting its partnered butchers.