stream-and-mountains-scaled

Case Study

Building an Audience-first Social Media Strategy for Van Walt

Sector

Environmental Sector

Services

  • 132%

    more LinkedIn impressions than the yearly average

  • 339%

    more LinkedIn clicks than the yearly average

  • 84%

    higher LinkedIn engagement rate than the yearly average

The Need

Van Walt has 40 years’ experience sourcing, installing, supplying, renting and repairing environmental monitoring equipment worldwide. They wanted to build their social media presence, establishing a clear identity and demonstrating their expertise as a leading business in the environmental research sector. Before we kicked off, Van Walt had two key goals – build a closer relationship with their existing customers and reach new, relevant people.

How We Helped

We started with a detailed audience analysis – determining exactly who Van Walt wanted to reach, how they used social media, what topics they were interested in and where Van Walt could connect meaningfully with them. We then analysed Van Walt’s current social media footprint, auditing the strategy, tactics and performance of both them and their competitors.

Using these key insights, we developed an integrated, audience-first social media strategy:

  • Key objectives and guiding principles
  • Tailored approach for each social media platform
  • Content strategy including content pillars and editorial framework
  • Paid social recommendations
  • One month’s social media content
  • Multi-platform calendar template
  • Branded, editable graphic templates
  • Social media training for Van Walt employees

Over the next month, we worked with Van Walt’s marketing team to implement the new content strategy. This was followed by an in-depth social media training session for the staff at Van Walt, providing employees with the knowledge and confidence to deliver the strategy moving forward.

The Outcome

Our strategy helped to cement Van Walt as a standout brand on social media in their competitive landscape. We launched a new, varied selection of content and a clear, recognisable brand identity. This new social media strategy increased the company’s organic reach and engagement – receiving extremely positive feedback from the entire Van Walt team.

  • 132%

    more LinkedIn impressions than the yearly average

  • 339%

    more LinkedIn clicks than the yearly average

  • 84%

    higher LinkedIn engagement rate than the yearly average

5011070n4-copyrighted-to-ridge-ukaea-scaled

Next Case Study

Getting to the Heart of the UK’s Science and Tech Community

We're always interested in a new PR challenge

People dancing
white house with swimming pool and palm trees
colourful painting
soundwave