The Need
Sanlam Investments was growing and ambitious but while well-known in South Africa, it was little known in the UK financial services market. It wanted to remedy this. To not only help it win more UK clients but to also make it easier to attract good talent.
How We Helped
The national and trade media would be an important way to reach all audiences so we ran a mix of distinctive campaigns to separate Sanlam Investments from the pack, establish its expertise and authority and secure its share of voice. This work included building a ‘property’ called the White List which identified the top performing UK Equity funds; a new Sanlam acquisition, Principal Investment Management, had analysed the funds for many years but not fully capitalised on the data in the media. We remedied this. We ran campaigns around the White List twice every year. It soon became a critical tool which the media anticipated.
