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GETTING OVERSEAS VISITORS TO NEW YORK TOY FAIR

INTERNATIONAL COVERAGE INCREASED BY 68%.

BUSINESS RESULTS

In 2016 the show opened its doors to 30,600 global professionals from 92 countries. A highly successful media delegation of 13 key editors, led by EPR, also attended the show.

COVERAGE

3,456,165

Pieces of coverage.

social media

footfall

16%

Increase in international attendees

76

Influences

45

Retail

66

Fans

88

Positive

THE CHALLENGE

The Toy Industry Association of America (TIA) runs the annual New York Toy Fair and needed to boost its international profile among exhibitors, retailers and buyers.

HOW WE HELPED

As the international PR agency for the TIA, Energy PR has managed the association’s international advertising, PR and delegation programme for many years, building relationships with some of the world’s leading toy trade publications. No matter the industry, EPR has masses of experience in getting trade media interested in, and attending, events.

EPR secured regular news and trends pieces in 18 global toy trade titles for TIA spokespeople throughout the year and in the lead up to the show This includes coverage in UK national newspapers – The Daily Mail, The Guardian and Yahoo.com.

THE OUTCOME

The coverage had a reach of 3,456,165.

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