GETTING OVERSEAS VISITORS TO NEW YORK TOY FAIR
INTERNATIONAL COVERAGE INCREASED BY 68%.
THE CHALLENGE
The Toy Industry Association of America (TIA) runs the annual New York Toy Fair and needed to boost its international profile among exhibitors, retailers and buyers.
HOW WE HELPED
As the international PR agency for the TIA, Energy PR has managed the association’s international advertising, PR and delegation programme for many years, building relationships with some of the world’s leading toy trade publications. No matter the industry, EPR has masses of experience in getting trade media interested in, and attending, events.
EPR secured regular news and trends pieces in 18 global toy trade titles for TIA spokespeople throughout the year and in the lead up to the show
This includes coverage in UK national newspapers – The Daily Mail, The Guardian and Yahoo.com.
THE OUTCOME
The coverage had a reach of 3,456,165.
BUSINESS RESULTS
In 2016 the show opened its doors to 30,600 global professionals from 92 countries. A highly successful media delegation of 13 key editors, led by EPR, also attended the show.
COVERAGE
3,456,165
Pieces of coverage.
social media
203,877
Youtube views
934,859
Facebook video views
9.4m
Organic twitter reach
footfall
16%
Increase in international attendees
76
Influences
45
Retail
66
Fans
88
Positive
