The Challenge
WCN, the UK’s leading provider of recruitment software, was rebranding to Oleeo. The name change was important for its US expansion but presented change for its highly successful UK business. We were asked to help it transition to the new name – the priority being to retain current UK customers while helping Oleeo attract new ones.
How We Helped
We suggested using the name change as a moment for the company to up its thought leadership PR game. So drawing on our human relations PR expertise and knowledge of the issues that drive the HR media, we drafted, created and delivered the following campaigns from start to finish:
- The Universum Report – a study of global recruitment trends, thus emphasising the international reach of the Oleeo offering.
- The Gender CV – a study of how even anonymised CVs subconsciously give away the gender of a candidate due to the syntax/language used.
- See the Unseen – a report into the hidden costs of recruitment that arise due to things such as staff churn, talent shortages, poor performance in role and reneging on job offers.
