gas-infrastructure-scaled

Case Study

Penspen - Securing 149 Pieces of International Coverage in Global Energy Sector Media

Sector

Energy Sector

Services

  • 149

    pieces of coverage

  • 4 million

    media coverage views

  • 11

    target territories

  • 8k

    social media coverage views

The Need

Penspen is a leading global energy consultancy, providing engineering and management services to the world’s energy infrastructure.  Despite its considerable size, the company’s media profile was relatively low. It wanted us to remedy this fast. Not just in the UK but in its many overseas markets – particularly South America and The Middle East.

How we helped

Drawing on our extensive media contacts and in-depth knowledge of the energy sector, we knew the topics and news that would work across all territories – and the specific energy-related issues to focus on in the Middle East and countries such as Peru.

So we applied our know-how to an intensive media relations campaign.

The Results

Within a year the brand was seen in all the right places, with 149 pieces of coverage, spanning 11 territories. This included features with key media such as Zawya, which is widely relied on by senior decision-makers in UAE, Saudi Arabia, Egypt and other parts of the Middle East and Africa.

In total, our PR strategy delivered:

  • 149 pieces of media coverage
  • 11 territories
  • 4 million online coverage views
  • 8k coverage views on social media
  • 149

    pieces of coverage

  • 4 million

    media coverage views

  • 11

    target territories

  • 8k

    social media coverage views

digger-digging-trench

Next Case Study

LSBUD – Helping the Safe Digging Platform Achieve 70% Market Share

Ready for PR that drives genuine results?

People dancing
white house with swimming pool and palm trees
colourful painting
soundwave