The Challenge
Following its acquisition by international real estate specialist, Smart Group, Europe’s only dedicated luxury property event, the Luxury Property Show, tasked us with devising a campaign that would reach an audience of international high-net worth individuals and help drive footfall to the show.
How We Helped
Capitalising on the increasing popularity of ‘#propertyporn’, fuelled by social media and online news outlets, we devised a campaign that revealed the most beautiful homes on the market at the time.
Working with the high-end estate agents exhibiting at the show, we created a gallery of the very best homes set to be showcased at the event. The gallery was compiled using images of the most dramatic and luxurious homes to ensure maximum visual impact and thus providing a strong media hook for picture and property editors at national media titles. The piece included information about the Luxury Property Show, successfully communicating the key message that the event would bring the finest collection of international property together under one roof.
The piece also included click-through links to the exhibitors’ own websites, enabling people to find out more about the properties on offer at the show. Including reference to the exhibitors also encouraged them to share the story via their own channels which boast an audience of high-net worth individuals and therefore increased the reach of the campaign amongst our key audience.
