Our work for the Toy Industry Association promotes the organisation’s New York Toy Fair show, held at the Javits Centre in the big apple, to international toy trade press, getting publications from all over the world excited about the show, from Europe and Russia to China and Australia, we get the media talking to their readers about the benefits of visiting Toy Fair.
In 2016 the show opened its doors to 30,600 global professionals from 92 countries – a 16 percent increase in international attendees.
We’ve achieved these results through a mix of activity. Our hands-on experience shows us there are several ways that trade show organisers can attract more international visitors, both at the show and using PR ahead of the big event. Here are 5 ways to attract international visitors to your trade show.