It can sometimes feel like consumer-facing brands dominate the world of social media. And it’s easy to see why. B2C brands often target a much wider audience, making it easier to create content that’s relatable to the masses with ‘viral’ potential.
But can the social tactics used by successful B2C companies also work for B2B audiences? We think so. After all, everyone’s a consumer when they’re not at work.
So, here are some lessons from B2C brands killing it on socials to integrate into your B2B social strategy (with real examples included).