Our Favourite Brands to Follow on LinkedIn

LinkedIn is a powerful tool for connecting with professionals you hope to forge business relationships with – like a workplace Tinder, if you will.

However, the platform is also home to millions of business accounts. And these profiles aren’t just useful marketing and recruitment tools for the companies in question, they can also provide valuable industry insight, new perspectives, and creative inspiration, particularly for marketers.

So, we asked the Energy PR team which brands they love following on LinkedIn and why.

“Sparktoro’s account is my go-to place for a quick fix of new inspiration when it comes to understanding and reaching audiences, top tips on new tech tools and bags of clever thinking.”

Louise, Managing Director

“I love Gymshark, because it lives and breathes such a great ethos, creatively but without pretence. The content isn’t showy, it just feels genuine, showing all aspects of the business as it really is, from product launches to HQ food. It makes you want to be part of it, either as a customer or an employee.”

Susannah, Deputy Managing Director

“General Electric might not be the first company that pops into your head when you think about brands to follow on LinkedIn, but I like the mix of content it produces. Given our work on GE Vernova’s Next Engineers project, I spent a lot of time researching the brand, and LinkedIn was always my first port of call. I ended up getting lost scrolling through its feed, looking at a constant stream of innovations set to do untold good in the world, reading about its sustainability work, and delving into the time and resources it puts into diversity projects. It is educational and promotional in a refreshingly honest way, and its blend of stock and real-life imagery offers a nice insight into the brand.

“I also like its use of polls on the platform. It gives people an easy ‘in’ to interact, whilst also securing some nice anecdotal feedback at the same time. There is nothing worse than seeing LinkedIn posts from a brand that are followed by tumbleweed, and I think polls are a nice way of encouraging interaction from those people that typically don’t interact with a text-only post.

“The GE LinkedIn platform showcases a passion for what it does and explores its impact on both its local and employee communities. It is empowering, sustainable and innovative. Ticks all the boxes in my book.”

David, Account Director

“My favourite business to follow is HubSpot. It pushes the boundary of what is ‘acceptable’ to post on LinkedIn, much like Duolingo. I think it has paved the way for this on LinkedIn, and I really enjoy that most of its content sounds like it’s coming from a person with a distinct and authentic personality. It is quick at adapting to trends, and when it does jump on a trend it always feels like a fresh new perspective while also making me think “ahh that’s so relatable and funny!”. I also really enjoy its short-form content where it just asks a question to its followers. For example, “what advice would you give your younger marketer self?”. The strong response these posts get shows the brand has cultivated a really engaged audience on socials.

“If you’re a marketer, not only will you gain great industry insight and advice directly from HubSpot, but you’ll also find a valuable community of marketers in the comments who are very engaged and can offer their own advice.”

Saskia, Account Executive

“I like following Rolls Royce on LinkedIn because you get such a great insight into the diverse work the company does, from engines on the ground to engines in the sky.”

Mike, Account Director

“Quirky cereal brand, SURREAL’s brand of corporate banter might not be for everyone on LinkedIn, but no one can deny that it stands out from the crowd. For me, its bold, sarcastic, and sometimes self-deprecating content often comes as a welcome break in an otherwise bland timeline full of “I’m delighted to announce…” posts.

“From in-jokes about bland marketing reports, to acknowledging that no matter how planned your social content is, a pet picture will always outperform every other post, the content is straight-talking, relatable, and different.”

Beth, Account Director

“As my university, LSE encouraged the much younger me to love and see the value in gathering eclectic nuggets of unrelated information. This habit has endured to this day and the LSE LinkedIn account is one of the places I still go to do this. Whether it’s the US elections, sexual violence in politics or fake news and democracy, it gives my brain a much needed jolt.”

Lousie, Managing Director

LinkedIn offers a unique opportunity to curate a feed of insights, information, ideas, and updates tailored to you and your professional life, and companies profiles can play a valuable role in this. Of course, there are many other amazing brands that share excellent content on LinkedIn (Energy’s PR LinkedIn included 😉) but this list is a great place to start if you’re looking for inspiration.

Ready to take your own brand’s LinkedIn to the next level? Find out more about how we can help with your social media.